At present, the use of new information and communication technologies and their relationship with security are becoming increasingly relevant. This reflection gains greater centrality in the context of protection policies, as is the case of the Program for the Protection of Children and Adolescents Threatened with Death (PPCAAM). In this sense, from a theoretical and empirical study, this article aims to reflect on the relationship between the media and the protection policy of PPCAAM in Brazil, considering the parameters defined in Federal Constitution de 1988, ECA and the Federal Decree that creates and regulates such a policy. With the technological advancement and the spectacularization of the media, the PPCAAM needs to improve its methodology, in particular, regarding the use of virtual tools with which the users and professionals of this Program are in daily contact, as well as to denounce eventual situations of abuse when their protégés are unduly exposed by the media. Finally, the need to build a culture of security and respect for human rights in the context of the PPCAAM work is emphasized, in order to establish a critical sense of the relationship between protection and the media.